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Cuddle Therapy: Why It's the Newest Trend in Mental Health Care


Mental health is at the forefront of society today. People are discussing their struggles more than ever before and that’s a good thing. It means we are finally breaking down barriers and removing the stigma surrounding mental illness. Now, more than ever, people need accessible resources to help them manage their stress and anxiety. Cuddle Therapy is just one example of the many creative solutions popping up to meet this need. It’s an emerging field combining elements of mental health care and trust-building activities like cuddling or hugging. The practice also goes by ‘therapy huddles’ or ‘human connection therapy’.

What is Cuddle Therapy?

Cuddle Therapy is a new mental health care trend in which people are invited to cuddle with a trained professional. Cuddle Therapy is intended for people who are feeling anxious and/or depressed, or who have relational or intimacy issues. It could help people with PTSD or those who have experienced sexual abuse. Cuddlers are trained to be fully present and non-sexual during their sessions. All touch is intended to be healing and therapeutic. Cuddlers can help people feeling disconnected or lonely regain a sense of trust, feel more optimistic, and ease their worries.

Why Is It Becoming So Popular?

Cuddle Therapy is currently experiencing a surge in popularity because of its ability to help people feel more connected and less stressed. Cuddling has long been known as a relaxing and anxiety-reducing activity. It can help people feel loved and accepted, which can be difficult for those who have experienced trauma or are socially anxious. Cuddlers are trained in the benefits of touch to help reduce stress and boost dopamine, serotonin, and oxytocin. Cuddling is an accessible and non-stigmatized treatment option for those who need help with mood or relational issues, but who might not have the resources to seek out professional mental health care.

How Does Cuddle Therapy Work?

Cuddlers and their cuddle clients set the terms of their session, and decide what goals they want to achieve. Typical goals include boosting self-esteem, improving mood, and regaining a sense of trust in others. Cuddling can help people calm their nervous system, release stress, and feel more comfortable in their own skin. It can also boost people’s moods by increasing dopamine, serotonin, and oxytocin. Cuddling can help people reconnect with their bodies, feel more optimistic, and ease their anxious feelings. Cuddlers are trained in the benefits of touch to help you reduce stress and boost your mood. They can also help you become more comfortable with touch as a concept.

Benefits of Cuddle Therapy in mental wellness

- Cuddling can help you ease your anxiety. Touch is a powerful way to calm your nervous system and lower your stress levels. Cuddling can create a feeling of safety and connection that is especially helpful for those who have experienced trauma or are socially anxious.

- Cuddling can help you build self-esteem. When you receive the acceptance and love you need, it can boost your confidence and help you feel good about yourself.

- Cuddling can help you let go of anger and resentment. Holding onto negative emotions can make you feel stressed, but cuddling can help you let go of those feelings so they don't build up inside of you.

- Cuddling can help you become more comfortable with touch and intimacy. If you have trouble with closeness or intimacy in your romantic relationships, cuddling can help you become more comfortable with touch in general.

Is Cuddle Therapy Right for You?

Cuddle Therapy is best for people who would like a low-cost, non-stigmatized way to decrease their stress and increase their self-esteem. Cuddling can be helpful for anyone who feels stressed, anxious, or overwhelmed by modern life. It can help people who want to feel more positive, connected, and comfortable in their bodies again. Cuddle Therapy can be particularly useful for people who are nervous about exploring other types of mental health care, such as therapy or group workshops. Cuddling can help you feel less anxious and more positive. It can also help you become more comfortable with touch in general.